Every organization has processes, hierarchies, and workflows that define how it operates. Most of them are invisible. Praxis makes them visible, measurable, and improvable.
In most African companies, the real operating system isn't software. It's the WhatsApp group where decisions get made. The Excel sheet where payroll happens on the 24th. The unwritten rule about who can approve what. The mentorship that travels through relationships, not programs. The authority that follows trust, not titles.
Western HR software was built to digitize what was already explicit. It assumes formal processes, clean org charts, and standardized workflows. It takes what's written and makes it more efficient. But in African organizations, the things that matter most were never written down.
Praxis starts from the opposite assumption: your organization already has an operating system. It works. It's just invisible. Our job is not to impose structure, but to make the existing structure visible, measurable, and improvable without destroying what makes it effective.
Every African organization runs on invisible systems: unspoken authority, informal delegation, decisions that travel through relationships rather than reporting lines. Western software digitizes what's already written down. Praxis surfaces what was never written down in the first place.
Authority is relational, not positional. Delegation is participatory, not transactional. Development is mentorship, not courseware. The employer-employee contract extends beyond salary. We build for these realities instead of pretending the org chart is the truth.
When expectations are unspoken, people optimize for survival, not excellence. The floor becomes the ceiling. Praxis makes goals, standards, and growth trajectories visible so that people can aim higher than 'don't get in trouble.'
Our users are operators, not browsers. Every screen earns its space. We choose information density and operational clarity over empty states and marketing polish. The product should feel like an instrument, not a brochure.
PhD in AI. Former AI team lead at Spotify. Former Head of Product, Data and AI at Sabi, where he led teams across finance, logistics, and marketplace platforms. Built Praxis from the realization that every tool his teams used became the process it was meant to support.
MBA from France, with deep experience in business operations and organizational strategy across European and African markets. Leads Praxis's go-to-market, partnerships, and internal operations. Ensures the product solves real operational problems by running Praxis's own organization on Praxis, closing the gap between what the product promises and what operators actually need.
We're hiring engineers, designers, and operators who want to build the infrastructure layer for African organizations.
View open rolesEvery tool we adopted became the process it was meant to support. The OKR tool became how we set goals. The org chart became how we understood hierarchy. But none of them could model how the organization actually ran: who really had authority, how decisions actually traveled, where accountability actually lived. The question was never which HR tool to buy. It was: what operating system does this organization already run on, and why can't any software see it?